Eddie Yu started his working life in key IT roles within British Aerospace, FNX Ltd and Derivatech Ltd, where he consulted for top tier banks such as Bank of America, ABM Amro and Bank of China. Always a creative thinker, it wasn’t long before he went his own direction and in 2001, he started developing websites and quickly identified a niche opportunity in affiliate marketing.
He took this new marketing strategy opportunity and quickly developed several ventures in the online gambling industry. Using cutting edge online marketing tools he built up a small empire of websites with over 30,000 pages of content that generated over $10m in revenue.
Eddie success has allowed him to pursue other areas of interest which included fashion photography, personal life & success coaching and property investing and mentoring. In 2011 he published his first book called “12 Startup Success Secrets” aimed at educating people on how to start an online business from scratch and make it a success.